A Dying Dream

Jen Sullivan
4 min readOct 10, 2023

In 2018, I came up with the idea to start my own business centered around geeks and nerds like me. As Toys R Us died, I wondered where I would go to buy the fun things in life: collectible action figures, stuffed animals, LEGOS, video games, and so on. While it’s true that I was already buying most of that online, I only resorted to sites like Amazon due to the lack of having a Toys R Us nearby. That, and the selection of available items.

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Jen Sullivan

I am a gamer, a geek, and a gardener, among many things. I enjoy writing as a way to share with others. You'll find no AI content here--I am a real writer.